“Milk Tea and Boba typically go hand in hand, but many enjoy Milk Tea without Boba, which is an optional add-on,” he explains. Hardin wants to introduce woul-be tea consumers to the other four pillars of tea as well: Kombucha, Hot & Iced Tea, Chai/Tea lattes, and Milk Tea/Boba. It’s just a good feeling,” says Hardin.īut matcha, Hardin believes, is just the beginning. Mary CostaĪnd it’s a convincing argument: “I can drink matcha all day and be alert, be focused, and never crash. The tea houses are filled with cool décor and trendy sayings. There are no shortage of coffee shops, especially in a city like Los Angeles. In spite of, or maybe because of, coffee’s stronghold in the US - unlike tea, it’s reputation tends to be strong - entering the coffee game was a bit risky, Zad will admit. While you may have seen this catchy phrase before (a coffee shop in this writer’s Brooklyn neighborhood frequently displays it on its chalkboard), it is, in fact, trademarked and belongs to Alfred coffee.Ĭoffee is the first thing many of us want in the morning, and it’s also the first beverage that Zad built a business around. Outfitting it in pink tile, cool décor, trendy sayings and items for purchase, Alfred Tea is memorable. While Hardin is busy perfecting the craft - the tea offerings themselves - Zad’s paying attention to the overall look and feel of the shop. Coffee easily commands respect, but there’s room for tea they say (even if they admit they may be a little ahead of the curve). “I figured if I can get people in here for a cup and for the photo opportunity, Jordan can sell them on the world of tea - that it’s more than what you imagined.” If they can accomplish that, Zad’s pretty confident they’ll come back for more.īoth Zad and Hardin agree that tea deserves its time in the spotlight. (At the time of this writing, Alfred Tea’s Instagram following is a not-too-shabby 66.9K.) The shop is an Instagram story’s dream (even without the pink balloons out front celebrating its debut), and Zad openly embraces the trend of people posting pictures of their pretty little drinks on the visually-driven social media platform. Hardin, the company’s food and beverage director said, pointing out that my iced matcha with coconut milk was approximately “lucky number 30.” “This is probably the thirtieth drink we’ve made all day,” Jordan G. If you’ve found a Alfred Music great deal, promo, discount, coupon, or sale you want to share with us, visit our Share your promo code page.The drinks are colorful and pretty, but Alfred Tea prides itself on using quality ingredients and teas as well. How do I submit an Alfred Music promo code? Check the expiry date of the code, as some of them run for a limited time or expire after a set period. Whoops! The codes are case sensitive so enter it exactly as it is written and try again.
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